Planning for Adversity: Ensuring business communication continuity with the cloud
Your new marketing campaign was a huge success and your office is receiving the highest level of calls you’ve ever experienced in your growing business. Your staff is taking live calls, checking voicemail and returning customer inquiries as fast as they can.
Can you imagine the impact if your phone system goes down mid-morning – at the peak of the call volume?
Who knows why disaster strikes?
It could be a clumsy utility worker, a lightening storm or some other unpredictable problem. Phone system issues are a reality with traditional telecommunications systems and can create enormous business headaches for you.
If your business hasn’t planned for adversity with a disaster or redundancy plan, those kinds of communication failures can significantly disrupt your business from, well, doing business.
What is your communication continuity plan?
In the past, developing a disaster recovery plan meant that your IT staff would need to re-engineer your business phone system so it could be recovered successfully. If you’re a growing business, you likely don’t have that kind of unlimited resources for equipment and infrastructure.
This is where cloud communication can help.
Cloud phone systems have greatly advanced system recovery and business continuity in the face of an outage. They’re hosted virtually, so there’s no need to worry about the types of disastrous scenarios that used to disrupt on-premise or landline phone services.
If a phone line is cut, cloud-based systems are totally unaffected. If Internet service goes down, phone calls can be re-routed to backup cell phone numbers or other business offices.
3 Essential Business Benefits of Switching to the Cloud
As you think about a continuity plan for your phone system, there are several important benefits to the cloud that you want to consider.
Simply put, recovery and continuity is a non-issue.
With these benefits in mind, the question, then, is why you wouldn’t switch to the cloud?
Remember the days when the only way you could empower your team to collaborate was in face-to-face meetings that required time and travel that were planned far in advance? That brings up not-so-fond memories of securing landlines, delayed flights, flip charts, windowless meeting rooms and maybe even slide projectors!
Of course in today’s business world, this is an outdated and impractical proposition. You and your team are mobile, on demand. Your mobility requires today’s flexible business communication tools that enable quick teamwork to solve business problems.
But how do you create collaboration when you and your staff may be located all over the state, or even the country?
Communication Tools that Drive Collaboration
It all depends on the tools you are using to gather team members together to share information, plan and innovate.
Many businesses lack the communication equipment their teams need to work together effectively.
In today’s business world, your employees access information from their desks, laptops, cell phones and a variety of other devices and locations. To share that information they use email or separate web applications that require additional steps to use. Even with web conferencing, the personal cell phones that remote employees rely on may not be connected to the company’s main phone system to join a conversation.
Unfortunately, your current phone system may be creating limitations for you and your team. It’s drastically more difficult for remote employees to access company systems for conferencing and voicemail with personal landlines and cell phones. And since it doesn’t make business sense to fund frequent company meetings, you need another way to encourage employees to work together whenever and wherever they need.
Thankfully, there’s a relatively simple way to solve that problem: Implementing a company-owned communication system that’s flexible, mobile, and collaborative.
Enable Mobile Employees with Functional and Professional Tools
A unified communication system encourages collaboration. Team members receive company calls, access corporate voicemail, and setup virtual conferences from a basic Internet connection.
It’s one click to start a meeting or share a document. No more separate emails, links and phone numbers. It just happens in the flow of the conversation.
Traditional phone systems, on the other hand, often hinder collaboration because of their limited mobile capability. This results in lost money, lost productivity and lost opportunities. To top it off, you may be paying more in the form of multiple carriers and disparate systems.
Cloud communication systems give you a continuous connection to your partners, co-workers, customers and suppliers from almost any location your employees are working. Your teams can collaborate as easily from the road as they can from the office.
Forget about fragmented conference calls and impersonal emails. In today’s business environment, it just makes sense to bring teams together using cloud technology.
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